Web Marketing
To be successful online your website needs to attract visitors.
The number of visitors that your site attracts could therefore have a large impact upon the success of your business.
Internet marketing should never be underestimated.
Compared to the cost of traditional advertising, a well designed website, combined with a properly planned and executed search engine marketing campaign, can provide a tremendous long-term return on investment for any business.
Internet analysts suggest that 85% of website visitors find the site initially
through search engines or directories.
This makes it essential that your
site is highly visible in major search engines.
Based on our extensive knowledge and experience, we have created a range of cost effective internet marketing services to help small businesses succeed online.
These services are based on two fundamentals:
- Search Engine Submission - to boost your sites rankings in the search engines.
- Improved site design - known as search engine optimisation, will improve your search engine ranking leading to greater visibility.
Each of these services will help to attract visitors to your site, bringing your company more business and the rewards of a well managed website.
By carefuly analysing the relevant keywords and phrases that are used in searches we can acheive a higher level of search engine optimisation, ultimately leading to a higher search engine ranking.
Try out keywords for your website now
( this tool is free to use and offers a quick indication of how many searches have been conducted for your chosen keywords )
email marketing
e.mail marketing has never been so easy.
Spear mail is our permission based email marketing tool that allows the rapid creation of online newsletters and HTML communications.
Key Benefits
- Communicate quickly and efficiently
- Produce attractive e-mail communications
- Highly cost-effective option
- Compliant with legislation
- Ability to track campaign performance
Capabilities
The Spearmail email marketing system, allows you to easily manage your e-mail marketing campaigns.
It comprises a front-end subscription tool and a back-end management facility.
Front-end Subscription Tool
This may be incorporated into a new or existing website. It will allow site visitors to register to automatically receive newsletters, information or other communications by e-mail.
The back office management functionality looks after the whole process of customer communications including subscription management, opt in databases, email creation, email scheduling, list management and campaign tracking.
Key features
- Manage Subscribers and groups
- Export and Import data in CSV format
- Easily compose an attractive e-mail message - that includes images, backgrounds, personal template header etc.
- Unsubscribe option – automated with contact database.
- e-mail messages compatible for recipients of both html and text based e-mails (avoiding danger of incorrectly formatted mails).
- Automatic Scheduling to despatch campaigns at a pre-assigned time
- e-Mail Tracking to keep tabs on how many people view your mails.
Compliance Issues
Increasing concern regarding unsolicited mailings and the potential abuse of mass mailings has resulted in new international legislation. This legislation requires that any communication sent must always include the option for the recipient to unsubscribe their address.
Details of the legislation and further information may be found on the following site.
:: Spam law directives::
