For many, these two acronyms are used interchangeably causing mass confusion.
What is SEO?
SEO, Search Engine Optimization, is the process of using optimized meta data, simple URLs, links, social networking capability and more, to make a website more visible in browser searches.
Web Browser Searching
When you search a question or a topic in a web browser you receive a large list of results. These results are listed in order of rank and those that paid for the advertisement. The optimization of the website provides a higher ranking in this list. The higher your page is on this list, the more visitors it will receive.
Your page needs this optimization to reach a larger market, receiving more hits. Simple, well worded URLs are important. Simple, common keywords are necessary. Links from other websites to your website are important. The ability of your intended market to be able to share your website on social media is an optimization. These are just some ways to increase your website’s traffic.
Keywords are, well, key.
The keywords used in your website are integral in bthe marketing of your page. If you want people to find your website, you need to use common, succinct and sometimes, detailed terms.
Social media is more than a way to stay in touch. It’s a way to share information, loads of information. You want your website to be shared via social media.
It’s also important to have a link to your website from other pages, especially high profile websites. This will increase visitation. It’s also important to ensure you are linked with credible pages. This combination will increase your ranking. Thus increasing your searchability.
Good optimization is a domino effect. One good keyword or link will lead to another and then another. Eventually leading to a successful page.
What is SEM?
SEM, Search Engine Marketing, consists of this SEO process and paid advertising. When you use a web browser your keywords pull up websites by the SEO and the paid marketing. This increases the ability to reach your intended market and beyond.
So what’s the difference?
Search Engine Optimization and Search Engine Marketing increase the likelihood your website will be seen in a web search. Both require the same details and care. SEO is free while SEM takes the optimization to the next level by including paid marketing. You determine if your website needs the optimization and paid advertising.
There is a lot of information out there. Go do a search and embrace the options.