What Is Search Engine Marketing And How Does It Work?

Perhaps you are new to the industry and may not yet know what SEM stands for? Search Engine Marketing (SEM) is a form of internet marketing that involves advertising a company’s products or services by enhancing its visibility in search engine results. 
Also, SEM can refer to the marketing tactics that a brand puts in place to boost its rankings on search engine result pages (SERPs). These paid tactics targets are to enhance website visibility to drive more traffic towards a web page or a site. 

Features of SEM
SEM campaigns only target a specific audience. The keywords in an SEM campaign belong to a particular industry or niche. Therefore, when a user clicks these ads, the brand benefits from a redirect. Also, the results of an SEM campaign are immediate, and your ads will start as sooner as you pay for them. SEMs also use filters to determine the content that the users will access. Besides, for SEMs, you can turn your ads on or off depending on your budget. Also, for SEM campaigns you can change the target audience or landing page content

How SEM works
Most time, the benefits you derive from SEO come from the SEM efforts. They include pay per click (PPC) and advertisements. 
Google Ads is the most prominent strategy of SEM. With the ads, brands pay a company to research the most popular keywords on the market. After the realization of these keywords, they then come with a marketing campaign that targets these keywords in the industry. Now when users search for these specific keywords, they appear at the top of the Search Engine results pages. When users click these ads, the brands are charged for the services. 

SEMs are fast gaining popularity for popularizing web pages and sites in search results. So, if you are looking for a platform to optimize your site in search results faster, then SEM is the way. 

What is the main difference between SEO and SEM?

What is the main difference between SEO and SEM?

For many, these two acronyms are used interchangeably causing mass confusion.

What is SEO?

SEO, Search Engine Optimization, is the process of using optimized meta data, simple URLs, links, social networking capability and more, to make a website more visible in browser searches. In case you know the SEO and you also have a time, you can do SEO yourself its not that tough but it needs time and money, on the other hand if you do not have SEO skills and then digital marketing consultant can help you in your site ranking.

Web Browser Searching

When you search a question or a topic in a web browser you receive a large list of results. These results are listed in order of rank and those that paid for the advertisement. The optimization of the website provides a higher ranking in this list. The higher your page is on this list, the more visitors it will receive.


Your page needs this optimization to reach a larger market, receiving more hits. Simple, well worded URLs are important. Simple, common keywords are necessary. Links from other websites to your website are important. The ability of your intended market to be able to share your website on social media is an optimization. These are just some ways to increase your website’s traffic.

What is the main difference between SEO and SEM?

Keywords are, well, key.

The keywords used in your website are integral in bthe marketing of your page. If you want people to find your website, you need to use common, succinct and sometimes, detailed terms.

Social Media

Social media is more than a way to stay in touch. It’s a way to share information, loads of information. You want your website to be shared via social media.


It’s also important to have a link to your website from other pages, especially high profile websites. This will increase visitation. It’s also important to ensure you are linked with credible pages. This combination will increase your ranking. Thus increasing your searchability.
Good optimization is a domino effect. One good keyword or link will lead to another and then another. Eventually leading to a successful page.

What is the main difference between SEO and SEM?

What is SEM?

SEM, Search Engine Marketing, consists of this SEO process and paid advertising. When you use a web browser your keywords pull up websites by the SEO and the paid marketing. This increases the ability to reach your intended market and beyond.

So what’s the difference?

Search Engine Optimization and Search Engine Marketing increase the likelihood your website will be seen in a web search. Both require the same details and care. SEO is free while SEM takes the optimization to the next level by including paid marketing. You determine if your website needs the optimization and paid advertising.

There is a lot of information out there. Go do a search and embrace the options.